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Demonstration

AI Sales Operations Assistant

A new lead comes in. The assistant researches it from approved sources, drafts a recommendation and a reply, and waits for approval before anything reaches the customer or the CRM.

About this page: this is a demonstration design built around sample data. It is not a client deployment, and there are no measured results to report.

01 · Business problem

The problem

Sales teams spend time qualifying and logging leads instead of talking to them. Follow-ups are slow, and CRM records are incomplete.

02 · Initial workflow

How it works today

  • Leads arrive from forms and email and sit until someone reviews them.
  • Qualification depends on who picks the lead up.
  • CRM records are filled in late, or not at all.

03 · Proposed solution

The solution

An assistant that structures each incoming lead, scores it against agreed criteria, drafts a next step and a reply, and records the result in the CRM once a person approves.

04 · System architecture

How it fits together

  1. Input

    New lead

    From a web form or email

  2. AI step

    Structure and qualify

    Against criteria the sales team agrees

  3. AI step

    Draft next step

    Recommendation and a reply for review

  4. Human approval

    Approve

    Nothing is sent or saved without a person

  5. Output

    Record in CRM

    Clean record, activity logged

05 · Scope

What it covers

  • Sample leads from a form and an inbox
  • Qualification against written criteria
  • Draft reply and recommended next step
  • Approval step before any CRM write or customer email
  • A sample CRM

06 · Safeguards

Testing and safeguards

  • Consequential actions (emails, CRM writes) always wait for approval
  • Only approved information sources are used
  • Drafts are labelled as drafts until approved

07 · Limits

Limitations

  • Uses sample leads and a mock CRM, not customer data
  • Qualification is only as good as the criteria the team writes down

Back to all work

Want this shape of solution for your own workflow?

Tell us about the workflow, the systems involved and what a good outcome looks like. If AI is the right tool, we will show you where to start. If it is not, we will tell you.